SRM is involved in three business endeavors:

Quarterly Spiritual Motivational Newsletter Publication: The difficulty in staying motivated on a daily basis is difficult. Nevertheless, it is a must if one is to develop the sensitivity and diversity awareness that is needed to be competitive and even successful. An example is available.

FIA "Thought for Today" Publication: The Christian principals provided in Rev. Pollard's "Thoughts for Today" have been well received and are timely reminders/guidelines for today's fast pace lifestyles.

FIA Artists Promotion and A&R Development: For 2 decades, Southern Research and Marketing (SRM) has been creatively promoting FIA's artists as well as supporting FIA's software efforts.

Artists promotions include development of a web presence, developing Bios and Presentation Portfolios, and sponsoring live talent showcases. All of FIA's artists have benefited from SRM's interview skills training since media presence is a must in the music business.

FIA's Song and Artists Tracking System is a robust fully functional studio assistant. SRM coined the name and developed the marketing strategy.

There is no FIA without SRM's integral work behind the scenes.